Anyone going to Europe soon?
High Street chain Gap unveils hot new designer collaboration…
Iconic brand Gap today unveiled an exclusive seven-piece capsule collection designed by Italian fashion house Valentino, available in London from the 27th November.
Already a hit in Italy, the line celebrates Gap’s arrival in Milan and Rome last week.
The hot new partnership will no doubt help boost sales after a recent slump in profits. The brand also came under fire for temporarily changing their iconic logo last month, before reverting back to the original just a week later.
Designer duo Maria Grazia Chiuri and Pier Paolo Piccioli, who took over from Valentino Garavani in 2008, apply their skills to Gap’s neutral canvas by taking pieces of quintessential American sportswear and introducing soft, feminine tailoring.
The utilitarian parka, in heavyweight khaki green cotton, will be available in three styles – as a jacket, a long-length parka and, its most dramatic expression, a cropped version stamped with Valentino’s signature style – bows and ruffles.
A similar treatment is applied to cargo pants, with frills, worn low on the hips with for soft edge.
The bow skirt marries the functional, military-inspired spirit with the ultimate feminine signature – a flourish of a bow on one hip.
The bow motif continues, to re-define a heather grey classic t-shirt, draping to one shoulder with a louche, relaxed refinement.
The essential American spirit of a hoodie sweatshirt is injected with the essence of Italian style, a band of ruffles at the hem.
Chiuri and Piccioli said: ‘We love mixing different cultures and we have been excited to mix gap’s timeless essentials with our roman culture of Couture. It brings together the iconic world of Valentino and Gap’s fashion staples, synthesizing the current trend of combining luxury with basics.’
Available in Gap’s flagship stores in Milan (20 November) and London flagship as well as colette – Paris, Dover Street Market – London from 27 November.