Today was a pretty big day for my little team and I. We got ourselves up and early to shoot for pqd.denim spring/summer look book! The day and temps couldn’t be more perfect: sunny with a high in the 70ºs. After the shipping and ordering glitches of the last few weeks, all the looks have been put together, our model was ready for hair and make-up, the location secured and set-up. There were a few agonizing hiccups this morning, the shooting time pushed back a few hours, but once we got our model ready, dressed and on-set, it was a real breeze.

pqd. denim will soon launch its own website, and the s/s 2010 look book will be a big part of it. Post production is underway, but here’s one of my favorite shots:

On the model: sunglasses, shoes- F21 | mongolian fur gillet- Topshop | fishnet knee-highs, woven belt- Target | pleated silk mesh top- Clu | studded clutch, multi-tonal leather hot pants- pqd.denim

P.S. All denim cut offs are now available at our E-shop!