The coolest ads I ever see sometimes are usually by a huge, giant, award-winning agency for a non-profit… for free. Two of the best agencies in the world show their love for The Surfrider Foundation, dedicated in the protection of our world’s oceans, waves and beaches. Ironically, the two agencies who created these campaigns for them were the top two that as a young Advertising graduate aspired to be a part of. Dreaming aside, take a look at some genius work, minus the flash and glossy you usually see in most advertisements out there.

Credit: Saatchi and Saatchi, Young & Rubicam